Goal Setting: Finding Your "Why"

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

I’ve been talking a lot about operation #ShredThatDadBod on my personal Instagram and Facebook. While this is something I’m doing for myself and my family, I think a lot of our members and followers on social media can relate to my journey. Before I share my experience, I want to make sure people understand the “why” that drives me.  

Becoming a parent changes you. I’ve only been a father for 8 months, but I already see that my behavior will help shape the person my daughter becomes. I remember my parents being very persistent instilling certain traits in me. Now, one that I hold in very high regard is perseverance.  I believe failure is okay, as long as you tried your best and followed through until the end.  

“Okay… you are going to drop body fat.  Do you really think this is going to make your daughter a better person?” (For those of you that know me, this was said in my “client voice.”)

Reaching this goal will not lead to a “Parent of the Century” award (which is total bullshit because I already have my speech prepared!). The real achievement is setting an example of how I believe life should be lived, and teaching my daughter the importance of perseverance. That’s my “why.”

Now, how does all of this relate to you? Take the time to find a true connection to your goal.  Most people have a “why” that helps them get started, but it’s not powerful enough to prevent them from losing motivation.  

Nobody can stop you if you find the “why” that drives you! What is your, "why?" Post in the comments.


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